Demand Detroit


Demand Detroit

Detroit Engines

Visual Design, Art Direction, Interaction Design

Assisting Designers
Eleanor Veazie

Casey Ash

Detroit is the industry-leading original equipment manufacturer of state-of-the-art engines, axles and transmissions. Creating a site that spoke to Truck enthusiasts and engine techy's wasn't easy, but that challenge was intriguing. 

Exploring the world of the Detroit Engine Company I quickly discovered the beauty and intricacy of each engine. I had decided that my main goal was to create a site showcasing the engine in all its glory, allowing for the user to discover what I had. Detroit engines were a must have in every truck.