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Demand Detroit

 
 

Demand Detroit

Client
Detroit Engines

Role
Visual Design, Art Direction, Interaction Design

Assisting Designers
Eleanor Veazie

UX:
Casey Ash

Detroit is the industry-leading original equipment manufacturer of state-of-the-art engines, axles and transmissions. Creating a site that spoke to Truck enthusiasts and engine techy's wasn't easy, but that challenge was intriguing. 


Exploring the world of the Detroit Engine Company I quickly discovered the beauty and intricacy of each engine. I had decided that my main goal was to create a site showcasing the engine in all its glory, allowing for the user to discover what I had. Detroit engines were a must have in every truck.