Freightliner

Creating trust in the trucking industry

Improving customer experience
Description
Freightliner also wanted to ensure that the website was easy to navigate and that it provided customers with all the information they needed to make an informed decision about their purchase. Additionally, they wanted to ensure that the website was optimized for mobile devices, as well as desktop computers, so that customers could easily access the website no matter where they were. Finally, they wanted to ensure that the website was secure and that customers' data was safe.‍
LIVE SITE

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Problem:
Freightliners website did not properly represent the company, did not function well on mobile, was difficult to navigate and maintain.

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Objective:
  • Design a modern website with a clean, professional look and feel that accurately reflects the company's brand.
  • Optimize the site navigation by creating a user-friendly interface that allows visitors to easily find the information they need.
  • Implement SEO best practices to ensure the website is visible to potential customers.
  • Build all of this into a modern CMS for ease of upkeep
  • Build a truck builder that could be integreated into their sale application

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My Role: Digital Director
  • Created a new look and feel for the Freightliner site and new materials
  • Close collaboration with UX on user flow and web architecture structure
  • UI library created using new look
  • Interaction design of truck builder and complex interactions
  • Providing support during the development process

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Product design & design direction

Jason Reyna‍

UX

‍Casey Ash‍

Digital Designer
‍Anna Simanis, Jacob Cain, Preston Gull

Content
‍Chris Driver

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Credits
Year
2016-2020
Client
Freightliner
Role

Visual Design
Digital Product Design
System Design
Motion/Interaction Design
UI Design

Images
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Contact me on Linkedin
About
I'm a Principal Product Designer currently at Everfi. I design for brands and create digital experiences for apps, websites and interactive screens. Accessibility is always at the forefront of every build and design.

Originally from LA, CA where I began in graphic design, evolved into motion design and evolved even more into the web using animation and interaction to create enjoyable and accessible experiences currently. I also focus on motion and and animation interaction in Everfi courses.

I have done work for some amazing companies such as  Disney, Ford, Sony, Fox, Cartoon network, Coca-Cola and many others.
Jason Reyna (SetaOne)
© 2023
Contact me on Linkedin
About
I'm a Principal Product Designer at Everfi, specializing in creating digital experiences for apps, websites, and interactive screens. My designs place a high emphasis on empathy and accessibility; I strive to make sure that every user is able to have an enjoyable, intuitive experience with my designs.

I began my career in graphic design in my hometown of Los Angeles, California. From there, I progressed into motion design and web design, learning how to use animation and interaction to create enjoyable and accessible experiences. At Everfi, I focus on motion and animation interaction to ensure users have an enjoyable and intuitive experience with our courses. I aim to create designs that are accessible to all users, regardless of their physical or cognitive abilities.

I have created work for some renowned companies, including Disney, Ford, Sony, Fox, Cartoon Network, Coca-Cola, and many others.
Jason Reyna (SetaOne)
© 2023