Krusteaz

Simplifying the complexx

Rebuilding a classic
Description
Krusteaz is a beloved consumer food brand, but their website is sorely lacking. It is inaccessible, inefficient, and difficult to maintain. We have the opportunity to take this iconic brand and breathe life into it by creating a website that fixes these issues and gives the brand an updated look.

LIVE SITE

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Problem:

Krusteaz needed a new website in order to better serve their customers and streamline their operations. With a website that is outdated and not mobile-friendly, customers have difficulty finding the information they need and navigating the website. Additionally, the website lacks the modern look and feel that customers expect from a business. The design and layout of the website is not optimized for conversions, meaning customers have a hard time finding their way to the products they need. The website is also lacking in functionality, with little to no ability to customize and personalize the user experience. Furthermore, the website lacked modern design elements, which made it look outdated and unappealing. These elements are essential for creating a successful online presence, and Krusteaz needed to revamp their website to stay competitive. With Krusteaz rebranding our team was tasked to build a new site with better flow,usability, SEO, and a site that is built on a library that could easily be updated. Once the full branding was complete we updated the look, and thanks to a great library we were able quickly and easily update the site.

Objective:
  • Design a highly navigable website with a modern, mobile-friendly look and feel that embodies the classic Krusteaz brand
  • Optimize the website for conversions, providing customers with easy access to the products they need
  • Integrate modern design components using a modern design library
  • Ability to customize and personalize the user experience

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My Role: Digital Director
  • Collaborate with team to create a easy to use navigation for Krusteaz users
  • Create components for Krusteaz that allow for internal building of desktop and mobile environments
  • Create a usable library to integrate into new site
  • Create UI for new look and feel
  • Interactive and motion flow
  • UI Design

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Lead Product Designer
Jason Reyna‍

Seniot Digital Designer
Jacob Cain

UX
:
Warren Mcknight

Content:
Sarah Brehm

Credits
Year
2019-2020
Client
Krusteaz
Role

Visual Design
Digital Product Design
System Design
Motion/Interaction Design
UI Design

Images
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Contact me on Linkedin
About
I'm a Principal Product Designer currently at Everfi. I design for brands and create digital experiences for apps, websites and interactive screens. Accessibility is always at the forefront of every build and design.

Originally from LA, CA where I began in graphic design, evolved into motion design and evolved even more into the web using animation and interaction to create enjoyable and accessible experiences currently. I also focus on motion and and animation interaction in Everfi courses.

I have done work for some amazing companies such as  Disney, Ford, Sony, Fox, Cartoon network, Coca-Cola and many others.
Jason Reyna (SetaOne)
© 2023
Contact me on Linkedin
About
I'm a Principal Product Designer at Everfi, specializing in creating digital experiences for apps, websites, and interactive screens. My designs place a high emphasis on empathy and accessibility; I strive to make sure that every user is able to have an enjoyable, intuitive experience with my designs.

I began my career in graphic design in my hometown of Los Angeles, California. From there, I progressed into motion design and web design, learning how to use animation and interaction to create enjoyable and accessible experiences. At Everfi, I focus on motion and animation interaction to ensure users have an enjoyable and intuitive experience with our courses. I aim to create designs that are accessible to all users, regardless of their physical or cognitive abilities.

I have created work for some renowned companies, including Disney, Ford, Sony, Fox, Cartoon Network, Coca-Cola, and many others.
Jason Reyna (SetaOne)
© 2023