Zorrosign

Creating a brand you can trust

Creating user confidence in a e-signature brand
Description

ZorroSign is where companies go to meet the 21st century’s most innovative blockchain-backed digital signature. However their site and app did not provide a feel of confidence to users. A rebuild with proper UX, strategy and design was in order.

LIVE SITE

Problem:

The ZorroSign website was outdated and confusing, and needed a new look to instill confidence in the brand. Additionally, the site needed to provide users with the information they require regarding digital signatures, as well as demonstrate that ZorroSign is the premier digital signature platform in terms of ease of use and security.

Objective:

  • Created a content strategy addressing primary audience needs with clear guardrails
  • Intuitive navigation to increase user engagement
  • Built wire frames with integration of keywords to increase SEO
  • Rebrand the company with a look that invoked users trust

My Role: Digital Product Designer

  • Influenced traditional design team on best approach for product branding
  • Competitive analysis of competitors to influence new build
  • Collaboration with UX and digital content team
  • Web Design and direction
  • UI design

Product & design direction
:
Jason Reyna

UX
:
Warren Mcknight

Content:
Sarah Brehm

Credits
Year
2021
Client
Zorrosign
Role

Visual Design
Digital Product Design
System Design
Motion/Interaction Design
UI Design

Images
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