Zorrosign

Creating a brand you can trust

Creating user confidence in a e-signature brand
Description

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ZorroSign is where companies go to meet the 21st century’s most innovative blockchain-backed digital signature. However their site and app did not provide a feel of confidence to users. A rebuild with proper UX, strategy and design was in order.

LIVE SITE

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Problem:

The ZorroSign website was outdated and confusing, and needed a new look to instill confidence in the brand. Additionally, the site needed to provide users with the information they require regarding digital signatures, as well as demonstrate that ZorroSign is the premier digital signature platform in terms of ease of use and security.

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Objective:

  • Created a content strategy addressing primary audience needs with clear guardrails
  • Intuitive navigation to increase user engagement
  • Built wire frames with integration of keywords to increase SEO
  • Rebrand the company with a look that invoked users trust

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My Role: Digital Product Designer

  • Influenced traditional design team on best approach for product branding
  • Competitive analysis of competitors to influence new build
  • Collaboration with UX and digital content team
  • Web Design and direction
  • UI design

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Product & design direction
:
Jason Reyna‍

UX
:
Warren Mcknight‍

Content:
Sarah Brehm

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Credits
Year
2021
Client
Zorrosign
Role

Visual Design
Digital Product Design
System Design
Motion/Interaction Design
UI Design

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Images
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Contact me on Linkedin
About
I'm a Principal Product Designer currently at Everfi. I design for brands and create digital experiences for apps, websites and interactive screens. Accessibility is always at the forefront of every build and design.

Originally from LA, CA where I began in graphic design, evolved into motion design and evolved even more into the web using animation and interaction to create enjoyable and accessible experiences currently. I also focus on motion and and animation interaction in Everfi courses.

I have done work for some amazing companies such as  Disney, Ford, Sony, Fox, Cartoon network, Coca-Cola and many others.
Jason Reyna (SetaOne)
© 2023
Contact me on Linkedin
About
I'm a Principal Product Designer at Everfi, specializing in creating digital experiences for apps, websites, and interactive screens. My designs place a high emphasis on empathy and accessibility; I strive to make sure that every user is able to have an enjoyable, intuitive experience with my designs.

I began my career in graphic design in my hometown of Los Angeles, California. From there, I progressed into motion design and web design, learning how to use animation and interaction to create enjoyable and accessible experiences. At Everfi, I focus on motion and animation interaction to ensure users have an enjoyable and intuitive experience with our courses. I aim to create designs that are accessible to all users, regardless of their physical or cognitive abilities.

I have created work for some renowned companies, including Disney, Ford, Sony, Fox, Cartoon Network, Coca-Cola, and many others.
Jason Reyna (SetaOne)
© 2023