Skills
UX/UI
Interaction Design
User Testing
Prototyping
Mentoring
Hard skills:
Figma
After Effects
Principle App
Cinema 4D
Webflow
Blender
Lottie
Photoshop
Illustrator
Soft skills:
Empathy
Time Management
Creativity
Teamwork
Critical Thinking
Mentoring
Languages:
English – Advanced
LA born - Mexican American
Designing for Users, Building with People
As a Principal Visual Product Designer at Everfi, I'm all about crafting learning experiences that truly click with users. I focus on making our courses consistent, visually engaging, and intuitive. My design process always starts with empathizing with users and understanding their needs, then conceptualizing innovative solutions, and finally polishing those designs to perfection. I even had the chance to spearhead the development of our animation team, which added a whole new layer of dynamic engagement to our products. My diverse background—from motion graphics, visual design and graphic design to interactive web—has really shaped how I blend compelling visuals with user-centered design. This has allowed me to create engaging experiences for incredible brands like Lyft, Sony, Google, and Disney. Ultimately, I'm driven to create delightful digital products and foster a truly collaborative design culture.
My Design Showcase
Principles:
Start Small, Achieve Big
Our work is inherently user-centric. Why wait until the end to involve them? Instead, let's start small by focusing on the user's perspective. What do they need? What do they want? By prioritizing their needs and empathizing with their experiences, we can create products that truly resonate. This approach not only enhances user satisfaction but also aligns with a company's broader goals and project timelines. Remember, every journey starts with a single step. So let's take that first step and prioritize the user.
Originality is Everywhere
Throughout my career, I've come to appreciate the unique contributions of designers at all levels. Whether senior or junior, each individual brings a valuable perspective and skill set to the table. By collaborating and sharing knowledge, we elevate every project and create exceptional user experiences.In all of my career I have learned that senior and juniors mean that they all design and understand and rare unique in their own right helping every project with every thought.
Streamline for Efficiency
I've learned the hard way that a solid process is essential. Without one, we end up wasting time on repetitive tasks, constantly reinventing the wheel. My goal now is to streamline our workflow and eliminate unnecessary steps, focusing on the creative and strategic aspects of our work.
Awards & Recognitions
THEA Award • Flynn Lives • Disney
2011
2012 Cannes Lions Silver • Human Preservation Project • 5 Gum
2012
National Gold Addy • Moonpie.com
2015
Gold Addy • No Big Deal • NHTSA
2017
Webby Honoree / Websites • lodgecastiron.com
2020
Education:
Pasadena City College
Visual Arts (some college) 2002-2004