Skills
UX/UI
Interaction Design
User Testing
Prototyping
Mentoring
Hard skills:
Figma
After Effects
Principle App
Cinema 4D
Webflow
Blender
Lottie
Photoshop
Illustrator
Soft skills:
Empathy
Time Management
Creativity
Teamwork
Critical Thinking
Mentoring
Languages:
English – Advanced
LA born - Mexican American
Designing for Users, Building with People
My career is dedicated to transforming complex challenges into delightful, high-impact digital products. As a Principal Visual/Product Designer at Everfi, I specialize in resolving severe design fragmentation and operational chaos across large-scale course libraries. My focus isn't just on aesthetics, but measurable outcomes. By establishing Standardized Design Practices and utilizing Figma templates, I eliminated inconsistent patterns, resulting in a 33% reduction in project timelines and a 35% reduction in average task time for key workflows.
I champion the blend of compelling visual design and robust UX strategy, rooted in a diverse history spanning interactive web design, motion graphics, and graphic design. I leveraged this background to co-found and build our in-house animation team. My past work for 42 Entertainment includes creating award-winning campaigns and engaging interactive experiences for industry leaders like Ford, Wrigley, Nickelodeon, Disney, and Sony Pictures.
I thrive on finding that balance between strategic systems building and creating unique, brand-focused design that stands out in a crowded marketplace, and I am deeply passionate about design and committed to fostering collaborative learning.
Principles:
Start Small, Achieve Big
Our work is inherently user-centric. Why wait until the end to involve them? Instead, let's start small by focusing on the user's perspective. What do they need? What do they want? By prioritizing their needs and empathizing with their experiences, we can create products that truly resonate. This approach not only enhances user satisfaction but also aligns with a company's broader goals and project timelines. Remember, every journey starts with a single step. So let's take that first step and prioritize the user.
Originality is Everywhere
Throughout my career, I've come to appreciate the unique contributions of designers at all levels. Whether senior or junior, each individual brings a valuable perspective and skill set to the table. By collaborating and sharing knowledge, we elevate every project and create exceptional user experiences.In all of my career I have learned that senior and juniors mean that they all design and understand and rare unique in their own right helping every project with every thought.
Streamline for Efficiency
I've learned the hard way that a solid process is essential. Without one, we end up wasting time on repetitive tasks, constantly reinventing the wheel. My goal now is to streamline our workflow and eliminate unnecessary steps, focusing on the creative and strategic aspects of our work.
Awards & Recognitions
THEA Award • Flynn Lives • Disney
2011
2012 Cannes Lions Silver • Human Preservation Project • 5 Gum
2012
National Gold Addy • Moonpie.com
2015
Gold Addy • No Big Deal • NHTSA
2017
Webby Honoree / Websites • lodgecastiron.com
2020
Education:
Pasadena City College
Visual Arts (some college) 2002-2004