
About Me
I am a Principal Designer currently in Knoxville, TN who thrives on the balance between strategic systems and hands-on craftsmanship. My journey began over a decade ago at 42 Entertainment, where I helped create award-winning interactive ARGs and digital experiences for Tron: Legacy and The Amazing Spider-Man. That world of immersive storytelling taught me that whether you are building a cinematic campaign or a global product, the goal is always the same: to create a deep, empathetic connection with the user.
Since those early days, I have evolved into a design leader who guides products from initial concept to global launch for brands like Ford, Nickelodeon, and Sony. I’ve learned that for true creativity to flourish at scale, a solid process is essential. In my recent work, I’ve transitioned from building individual interfaces to designing the methodologies that allow entire teams to grow. By synthesizing siloed data into standardized design practices, I’ve helped organizations like EVERFI move from internal friction to a "central source of truth," significantly accelerating our development cycles.
I’ve always believed that versatility is a core strength, not a distraction. To me, 3D and motion aren’t "extras"—they are essential layers of a modern digital experience. Whether I am building a dedicated animation unit from the ground up, texturing 3D assets for movie campaigns, or rendering tech elements for Daimler, I bring a technical depth that ensures the final product is as visually captivating as it is functional. As a leader, I aim to bridge the gap between high-level business goals and the "outside the box" thinking that makes a product truly stand out.
Since those early days, I have evolved into a design leader who guides products from initial concept to global launch for brands like Ford, Nickelodeon, and Sony. I’ve learned that for true creativity to flourish at scale, a solid process is essential. In my recent work, I’ve transitioned from building individual interfaces to designing the methodologies that allow entire teams to grow. By synthesizing siloed data into standardized design practices, I’ve helped organizations like EVERFI move from internal friction to a "central source of truth," significantly accelerating our development cycles.
I’ve always believed that versatility is a core strength, not a distraction. To me, 3D and motion aren’t "extras"—they are essential layers of a modern digital experience. Whether I am building a dedicated animation unit from the ground up, texturing 3D assets for movie campaigns, or rendering tech elements for Daimler, I bring a technical depth that ensures the final product is as visually captivating as it is functional. As a leader, I aim to bridge the gap between high-level business goals and the "outside the box" thinking that makes a product truly stand out.
Experience
Principal Designer @everfi
May 2022 - Present
- Revitalized a dying product with a mobile-first overhaul and mature design, resulting in immediate client positivity.
- Standardized cross-functional workflows (product, design, and key stakeholders), decreasing product building time by 33% (from 6 to 4 weeks).
- Configured libraries for WCAG AAA compliance.
Senior Product Designer @everfi
May 2021 - May 2022
- Established a standardized character library with the Director, guaranteeing visual consistency for Everfi's vast cast.
- Conducted user research to align design strategies with customer needs.
- Designed and built educational modules for major clients (Google, NHL, and IMSA), spanning K-12 to professional learning.
(Contract) Lead Designer @Clayton
Mar 2022 - Oct 2025
- Secured buy-in for the "My Home" app vision by developing a strategic prototype and motion graphic.
- Strategized and designed the user flow and responsive UI for the Clayton Move-In Ready site.
- Optimized UX/UI and designed flows for the HX Home Builder product, streamlining home service and repair requests.
Digital Design Director @Tombras Agency
May 2014 - Apr 2021
- Elevated UX by leading the adoption of cutting-edge web design and interactive techniques.
- Spearheaded visual design and user-centric experiences for high-profile clients like Coca-Cola, Lyft, Michelin, and McDonald's.
- Built and mentored a cohesive design team while delivering award-winning digital products and campaigns.
Education
Pasadena City College
2002 - 2004
Some College
Skills
Framer
Web Design
Figma
UI Design
Prototyping
UX Design
User Research
Process
Interests
Grids :)
Gaming
No Code Tools
Skating
3D Modelling
Reading
Motion Graphics
Football













