As Digital Design Director on this project I worked closely with Krusteaz and our UX team to establish the needs of the users of this site. We found that many users lacked the actual understanding of the vastness of their products and just how difficult their current site was to use. We updated the the whole content flow and the user flow and integrated a new UI that better fit with their upcoming branding introducing product in a more cohesive manner. I also worked on establishing the new styling and bringing it to life and adding new interactive ways to establish fun for the users. By allowing simple UX principle we created a site that was manageable as well as having a huge impact on user feedback. We also improved accessibility of the site for all users increasing the usage of their site by at least 50%. Though Krusteaz changed their branding last minute and I was leaving Tombras the look and style adjusted to meet their new brand style. Though I cannot talk about those changes as I had left Tombras, I can talk about my role In the start of this project,