Bringing two worlds together Chase & Lyft As Digital Design Director on this project I lead the team in content discovery and user research to guide the the flows for each chase and Lyft user. Worked with team on the design to follow the branding of each brand. We made sure to collaborate closely with Lyft to establish what was right for each of their users from business users as well as the casual user to make sure all the needs were met to bring growth to both brands of Chase and Lyft.